Starting in September of 2009, student managers and employees of PRIMA Connections will be working to build relationships and a pipeline of college students in math, science and engineering in Western New York. These students will attend St. John Fisher College to get their degrees and become teachers in Western New York through the Robert Noyce Teacher Scholarship Program.
This exciting opportunity will build on PRIMA’s first successful year as a student-run firm based in Rochester, New York at St. John Fisher College. The new client, a group of faculty grant managers at Fisher, comes by way of a $900,000 grant from the National Science Foundation that will be implemented until 2014.
The Grant Funds PRIMA as AOR Until 2014
“This is an important moment for PRIMA Connections as we step ahead toward an exciting opportunity for students to learn strategic communication skills and put them to use,” said Prof. Kyle F. Reinson, who advises the student-run firm and is a faculty member in the College’s department of Communication/Journalism. “We have a talented group of students who understand the importance of building their portfolios up in this uncertain economy — what better way to gain an advantage in the job market than to run your own successful marketing communications firm?”
PRIMA Connections was started by students in 2008 as a result of a generous LeChase Fellowship through the Center for Community Engagement at St. John Fisher College. The firm’s former leaders have recently been hired by companies like Bausch & Lomb and world-renown public relations firms like Hill & Knowlton. In 2009, Devan Piccone became PRIMA’s first Executive Director and will oversee operations of the firm along with Creative Director Rocco Carzo and Operations Director Rachel James.
Follow PRIMA Connections on Twitter at http://twitter.com/PRIMASJFC
