PRIMA Connections Meets September 6 at 12:20 p.m.

Welcome Back!

A great way to build your professional work portfolio is by volunteering to run PRIMA Connections, SJFC’s first and only student-run firm. PRIMA (which was created by students just like you in 2008) stands for Public Relations Integrated Marketing and Advertising, the Connections part of the name is for the networking opportunities that PRIMA provides for SJFC students.

If you would like to sign on to manage and produce work for PRIMA Connections in the 2012-2013 school year, please attend our first meeting:

Hughes Rotunda (School of Education)

Thursday, September 6

12:20 p.m.

…or contact Prof. Reinson at kreinson@sjfc.edu Students can gain college credit by working for PRIMA

 

Take COMM 470 for Credit here at Fisher

IMC Firm Practicum – COMM 470

Students who are selected to run the College’s IMC firm will produce original work for clients in the Greater Rochester area in order to gain practical experience. The number of for-credit enrollments is limited, but this one-credit course can be repeated up to three times for credit. Graded S/U. Permission of the instructor is required to register.

PRIMA Connections Does Ad Design Work for Habitat for Humanity

Thoughts from SJFC student Emily Urbanski

I attended a PRIMA Connections meeting at the end of September and was very impressed with the way things were run. Everyone had a job and belonged to a certain committee within PRIMA. The captains of the different groups reported back to the mediator with updates from the different projects that they have been working on for various clients. PRIMA created a newspaper ad and a flier for Habitat for Humanity of Ontario County, New York.

Everyone that was interested in working on the ad got into a group at the end of the meeting and discussed how we would tackle this assignment. We decided that both the ad and the flier should have a common theme that fit Habitat for Humanity.

Lights of Autumn Gets Assist from PRIMA Connections

PRIMA Connections is proud to announce the creation of a new page on this site inspired by the work of our own Janet Aronica. 

Lights of Autumn

 

 

As some of you may, know Janet and her team have been working with Lights of Autumn, an up and coming local band. This meant getting them some publicity and what better way then to get an article in the newspaper and that is exactly what they did. They pitched a story to The Messenger Post and the rest is history. The story will run in the Brighton-Pittsford issue, and possibly Irondequoit and Greece.

Janet’s team’s efforts on the bands behalf can be found here. 

 

 

Kudos to Janet, Kari, Josh, Mike, and Matt!

Some PRIMA info…

Lindsay Campbell, PRIMA Leader Profile

I’m Stephanie Pineo, and for extra-credit for Professor Reinson’s class, I decided to interview Lindsay Campbell to find out more about PRIMA and her personal reactions to the club.

Stephanie Pineo:  Why did you join PRIMA?

Lindsay Campbell: I joined PRIMA to gain the extra experience in my field so that it would help me in my career. It’s a great way to network with people and meet some new Fisher faces.

PRIMA At Work for Artists Unlimited, All About Twitter

These questions were presented to PRIMA’s Dave Baker by another of Professor Reinson’s students. Mike Bielak, who pointed out the need to share some additional information with our readers. Twitter is a microblogging site that Professor Reinson turned some of us on to over the summer. If you use Twitter then you are a Twitterer and the messages we send regarding what we are doing are called Tweets. Check it out for yourself.   

What exactly is PRIMA?

PRIMA is the shortened form of PRIMA Connections, St. John Fisher
 College’s student-run PR / IMC firm. The letters stand for Public
 Relations, Integrated Marketing and Advertising and they represent the
 basic functions of our organization although we also are involved with
 event planning and some interactive marketing.

Jim Ernst, PRIMA Profile

This blog’s contributor is Erica Hernandez from Professor Reinson’s Advanced PR / IMC Writing class on Tuesday nights.

PRIMA Profile, Janet Aronica

This week PRIMA Connections welcomes another of Professor Reinson’s students in our ongoing executive interview series. 

PRIMA Leader Lauren Ianuzi

PRIMA Connections latest assignment for Professor Reinson’s classes was to interview the executives. Our first submission was so good that we decided to post this in its entirety as a guide for everyone else. Thanks are due to Laura Hale and of course, our own Lauren Ianuzi.